6. Create an Integrated Social Media Strategy

eCommerce and social media go hand in hand. But to really benefit from social media, you need to use it as a part of a broader traffic generation and branding strategy. Instead of stretching yourself too wide, focus on the most engaging social media platforms for your niche. Usually, for eCommerce websites, they are Facebook, Twitter, Pinterest and Google Plus.
Here are a few points to keep in mind for each of these platforms.
Facebook

• Create a Facebook business page.
• Use Facebook advertising to your advantage. It can be more effective than Google Adwords sometimes and has a much lower CPA (cost per lead acquisition). Start with a small budget, test different ads and then gradually increase the investment. Special discount offers and direct product advertisements usually have the highest impact. But you should try different ads to see what works best for you.

Twitter
Enable Twitter cards on your blog and product pages. Twitter cards display additional product information with each Tweet and increase the purchase probability.

Pinterest

• Pinterest is ideal for some eCommerce websites.
• Create a Pinterest Business Page and enable Rich Pins on your account. Just like Twitter cards, Rich Pins also display additional product information with every Pin.

Google Plus
Create a Google plus page for your business.
The key objectives with social media marketing are customer acquisition, engagement and conversion. Look to route as many social media followers to your email list, as possible. But without proper engagement, conversion into email subscribers or paid customers is highly unlikely.