5. Create Content Rich Product Pages

5. Create Content Rich Product Pages

For most eCommerce websites, the product pages attract the highest traffic from search engines, since most users search with product names and models. To take advantage of your product pages, make sure they have the right structure, along with lots of relevant content.

• Titles: The title should contain the main product name, its model number and color
• Description: Product description is the most crucial part of the product page. Make sure it is quite detailed and includes all the relevant information about the product. Break it down into bullet points to increase readability.
• Images: Few high quality product images from different angles not only improve your user experience, but also give your products added exposure in Google Image Search.
• Reviews: The more reviews your product has, the better for its search engine visibility.
• Similar Products: Displaying similar products at the end of the product page can greatly improve the internal link traffic of your website.
• Related Blog Posts: Show links to related blog articles on your product page. This will increase internal linking, give exposure to your blog content and help your users make the right purchase decisions.