4. Use a Responsive eCommerce Store Design

Online shopping is quickly moving to smartphones and tablets. Mobile visitors constitute the majority of ecommerce traffic and are almost twice as likely to make a purchase. For this reason, your website and online store must use a responsive design to accommodate mobile and smartphone users.

Failing to do so will provide a poor browsing experience to your users and increase the bounce rate of your website, which of course will directly hurt your search engine rankings. Google downgrades the rankings of websites, not using responsive web design, in its mobile search results.

To avoid this, make sure your WordPress theme uses responsive design.