1. Build Your Email List Through Incentives

1. Build Your Email List Through Incentives

Building email lists is crucial for any online business. But for e-Commerce websites, it’s a matter of survival. Without a thriving and engaged email list, you’ll find it extremely difficult to drive repeat sales from your customers.
You don’t just need traffic. You need visitors that convert into subscribers and potential customers. An email list will help you achieve that and allow you to work on your subscribers and drive sales.
A smart way to build your email list is by offering something that holds immediate value to the user. For online shoppers, nothing is more lucrative than a discount coupon. Offer this as an incentive to sign up for your mailing list.

Place your opt-in box at a prominent place, preferably in the header, of your website. You can also promote it with a pop-up box plugin.
Converting your existing traffic into customers is much more effective and easier as compared to generating completely new traffic. Incentive based email signups are the perfect way to boost conversions.